Back to “Roots”

March 15, 2011 § Leave a comment

“Mingle” is a no go. It seems that although Mingle have the right concept, but it appears like it doesn’t capture the whole site just yet. My adviser said that it lacks depth somehow. So, after that week, I went back and try to look at other alternatives. On our session together that time, “life pavilion” somehow have potential, so maybe something pavilion could work. I brainstorm a bit and come up with a few alternatives, “story pavilion” “story bridge”, a title that shows that it’s connecting people through stories. I also looked up on synonyms and found “junction” and then “hyphen”. Then, I come up with “Hyphen8” It’s a play on word for “hyphenate” and the fact that it joined two words together. However, this name is still a little bit off. I have a few friends that thought it was nice, but a few others that thought it’s not as good. Even my adviser said it’s a little bit too “out there” and it felt a little disjointed with my concept, like I tried too hard to come up with it. She suggested me considering going back to “roots” and maybe if I want to, explore some more.

I took her advise on going back. I wouldn’t go back to “roots+branches” because I think it’s a little too long and the reason why I wanted to change it in the first place is because the title is too long. I really like “roots” but I’m a little hesitant to use it because it would feel as if the stories are all about “finding identity” or something like that. However, when I think of it again, “roots” makes more sense. The tagline will take care of that problem. Having “connecting overseas Chinese through stories” will probably eliminates the problem that the stories are all about one finding roots, but “roots” make sense in a way that overseas Chinese are all from the same roots. This roots (or should I say, heritage) is what connected us together and is what makes us have something in common. So, I’ve decided to go back to “roots”


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